American Laser Centers

Steven Straus, Chief Executive Officer and Member Board of Directors

Steve is responsible for the strategic direction of American Laser Center including its rollout of new services to meet our clients aesthetic services needs. He brings over three decades of health care services experience to ALC. Most recently, Steve was CEO of LCA-Vision, Inc., which operates under the LasikPlus brand name. Previously, he held senior executive roles in several health care companies, including MSO Medical, Titan Health Corporation, Columbia/HCA, Baxter Healthcare and American Hospital Supply Corporation. Steve has been married for 30 years and enjoys traveling and spending time with his wife and two adult children.

Rich Morgan, Founder and Member Board of Directors

Rich is responsible for the oversight and direction of American Laser Center’s field operations, lending his knowledge and experience within the industry to our ALC clinics. Rich founded ALC in January 2002, serving as CEO until the company was sold in 2007. Rich returned to the company in 2008 in his current role. Rich began his career in the grocery industry, quickly rising through the ranks with Haggen Foods and Larry's Market becoming that company's youngest-ever store director. Subsequently, Rich founded Global Solutions, a marketing company and E-Image Development, a company that pioneered CD-Rom business cards for the hotel industry. In his spare time, Rich enjoys golfing, fishing and spending time with his wife and children.

Christopher Eagle, Chief Information Officer

Chris focuses on developing American Laser Centers information technology infrastructure to assure our clients are given the best aesthetic services experience in the industry. Chris brings over 25 years of IT experience, most recently as Director of Retail Systems and Director of e-Commerce Systems at Borders Group, Inc. In these roles, he managed all in-store systems and the creation of borders.com. A Michigan native living in Ann Arbor, Chris attended the University of Michigan, is a past recipient of Crain's 40 Under 40 and a former U.S. Amateur Chess Champion.

Kevin Piecuch, Chief Administrative Officer and General Counsel

Kevin oversees human resources, training, medical and legal departments. Prior to joining ALC, he was an attorney at the Trowbridge Law Firm in Detroit and a labor negotiator in the telecommunications industry. He graduated with honors from the University of Michigan Law School, McCormick Theological Seminary, and Drake University. Kevin is a native of Michigan who lives with his wife, four children and his black lab Carly in Grosse Pointe.

Dr. David Turok, Vice President and Corporate Medical Director

Dr. Turok is responsible for developing all of American Laser Centers treatment modalities and protocols including quality assurance, technical training, and service delivery, as well as identifying and testing new technologies that can expand ALC’s aesthetic service offerings. Dr. Turok is one of the first cosmetic surgeons in the U.S. to perform laser assisted liposuction as well as CO2 laser facial resurfacing. Prior to working with ALC, Dr. Turok was Medical Director for Quasar Medical, where his responsibilities included training cosmetic surgeons, dermatologists and facial plastic surgeons in the treatment of age changes including veins, wrinkles, cellulite reduction and hair removal. Dr. Turok is an Oculofacial Plastic Surgeon graduate of Albany Medical College with 2 board certifications. He is an avid piano player who enjoys spending time with his wife and four daughters.

Chelsea Klinke, Vice President of National Sales

Chelsea is responsible for working with our sales organization to enhance clinic performance by motivating the team to understand our consumers’ needs and build trusted relationships with them. She has first hand experience with the potential for personal growth at ALC, having risen from Clinic Manager to Vice President of National Sales in her seven year career with ALC. Chelsea graduated from Georgia State University and lives in Dallas with her husband, two boys and their golden retriever Odie.

Bob Mack, Vice President of Operations

Bob handles clinic recruiting, training and clinic best practices. Prior to joining ALC, Bob spent 26 years with Bally Total Fitness including Regional Vice President of Sales and Operations, Vice President of European Operations, and Director of Franchising. After serving in the United States Marine Corps, he went on to graduate from the University of Michigan. Bob enjoys flying, fitness and spending time with his wife and two boys.

Jacqueline Segal, Controller

Jacquie is responsible for ALC’s accounting and finance team including audit, financial statements, financial compliance and banking relationships. She has spent over 25 years in various accounting and finance roles including 6 years as CFO for RLE International. Jacquie has a Masters in Finance from Walsh College. Jacquie is an avid boater who enjoys spending time with her 3 daughters and husband of 19 years.

Cheryl Vogel, Treasury Director

Cheryl manages ALC’s daily banking activities including accounts payable, cash management and cash forecasting. Prior to joining ALC three years ago, Cheryl spent 32 years at the Kmart Corporation in accounts payable and treasury management functions. Cheryl has a Masters Degree from Walsh College in Information Systems and Communications, enjoys riding her Harley and working with the Rainbow Connection to make wishes come true for Michigan children who have life threatening illnesses.

Andrew Orr, Senior Director of Finance

Andy oversees financial planning and analysis. He brings over 20 years corporate finance and strategy experience to ALC most recently serving as Vice President of Merchandise Finance at Borders Group, Inc. Prior to Borders, Andy held finance roles at FTD and the Gerber Products Company. Andy is a Michigan native who graduated Michigan State University and lives with his wife Tricia, two children, Casey and Connor, and dog Gina.